- July 25, 2019
- Posted by: Intern YWCA
- Category: News
Secret Deodorant, a sponsor for the U.S. Women’s National Soccer Team, has now contributed over half a million USD in order to endorse gender pay equity nationwide. Coinciding the monumental victories of the Women’s U.S. Soccer Team, Secret pledges to donate $23,000 for each of the 23 players in the team. With this new victory, the U.S. Soccer Federation has become an emerging beacon representing hope and strength towards gender pay equality.
Behind the scenes, Procter & Gamble, Secret Deodrant’s parent company, has been promoting progressive social change through their Always’ “Like a Girl”, Pantene’s “Strong is Beautiful”, and Gillette’s “We Believe” campaigns. Now for Secret, a new campaign titled “All Strength, No Sweat” to honor barrier-breaking women is in full swing for 2019. With an increase in publicity towards social change, P&G has helped its consumers bring awareness upon these important topics in our present day life.
“Consumers want to know the values behind the brand they choose and how those values are being put into action,” said Damon Jones, Vice President of Global Communications and Advocacy at P&G. By promoting specific values with P&G, this has potential into creating a domino effect to bring more attention to the dynamic, social environment.
With Secret Deodorant’s new profound campaign, other companies can have an impetus to further endorse gender wage fairness and make more steps towards closing the pay gap. For more information about the Secret Deodorant campaign with the U.S. National Women’s Soccer Team, please visit https://www.businesswire.com/news/home/20190304005577/en/Secret-Deodorant-Kicks-Partnership-U.S.-Women%E2%80%99s-National.
Secret’s New Gender Pay Campaign